Unlock New SEO Opportunities to
Increase Online Visibility & Organic Traffic
Ready to boost your marketing plan?
Request a free competitive marketing audit.
"We hired Mason Interactive to be a strategic partner for us. They use data to help drive growth for our business and that's something we're really focused on as a direct to consumer brand."
Ashley Young, Co-founder
Stella Valle
Why Jewelry Brand Stella Valle
chose Mason Interactive
WATCH VIDEO
Cosmetics brand Wander Beauty increased sales by 4.4X
Wander Beauty partnered with Mason Interactive to develop a series of video ads showcasing some of the beauty line’s best features. The ads included application videos, as well as videos that showed the products being applied on different models with different skin tones.
The team created a Custom Audience of existing customers, and segmented this list based on interests, such as beauty products and accessories, cosmetics and online buyers. Ads were then developed and targeted to a series of lookalike audiences based on these Custom Audiences.
In addition, the ads targeted to a broad audience of women in the US aged 25–50, with interests in digital retailers, beauty and beauty accessories, fashion, and health and wellness.
The campaign enticed beauty fans and successfully drove online sales resulting in 4.4X increase in sales and 59% decrease in cost per sale in the first 2 months.
4.4X increase in sales
59% decrease in cost per sale
2.3X increase in conversion rate
During a 15-minute call we'll establish where you are today, and where you want your business to go.
We'll guide you through the SEO audit findings and a side-by-side comparison of your top competitors.
You'll get a custom plan that highlights which areas are working well and which areas could use some help.
1
Increased Leads and Sales Through Strategic SEO
CASE STUDY
134% in organic traffic
413% increase in impressions
308% increase in clicks
A global print fulfillment company partnered with Mason Interactive to grow omnichannel sales via Search Engine Optimization (SEO). During the course of the engagement, the client saw a 134% increase in organic traffic, resulting in a measurable increase in leads, and sales.
The core SEO strategy has remained steady from day one: provide high-quality content to website visitors and be an authoritative thought leader in the industry; creating new, highly-useful content for the blog and landing pages; focusing on on-page optimizations targeting high-value search-terms.
The team focused on global optimization to ensure customers in all of the client’s target markets could find the website, regardless of which continent they are on. The first step was to translate and localize the content across the website based on a visitor’s location and language preferences. In addition, the team uses hreflang tag attributes to help search engines, like Google, serve the correct language pages in search results. For example, a searcher in Spain will see a Spanish language version of the pages, whereas a searcher in the US is shown only English pages.
Monthly technical updates and ongoing keyword research are part of SEO best practices to keep the client's website up-to-date with algorithm changes. By staying on top of what is relevant and what users are looking for, the team at Mason Interactive ensures that the website remains aligned with search intent, which in turns has led to a significant increase in impressions and clicks.
When the COVID-19 pandemic first hit in March 2020, having a robust
SEO foundation already in place meant the client was one step ahead of
the competition in the new digital-first environment. As a result, the client
outperformed their own year-over-year results between March and
August, despite the highly saturated market and increased competition.
"Mason is an incredible partner and has truly become an extension of our team! We love the people we work with and are consistently impressed with their diligence, dedication, and knowledge in the space."
Nicole Weiss,
Director of Integrated Marketing
Dagne Dover
DISCOVERY CALL
STRATEGY CONSULTATION
NEXT STEPS & SOLUTIONS
2
3
Copyright 2021 Mason Interactive
Unlock New SEO Opportunities to Increase Online Visibility & Organic Traffic
Solutions that drive conversions, grow sales, boost brand awareness, and generate revenue.
FREE SEO AUDIT
About Mason Interactive
FREE SEO AUDIT
SEO AUDIT - 3 STEPS TO SUCCESS
We’re a Performance Marketing Agency providing SEO, Paid Social, Paid Search, Creative, Social Media, and Email marketing services. We tie channels and tactics together into a seamless customer journey. And optimize the journey for maximum performance.
Our approach is simple yet strategic. Build a great digital experience for your target audience. Then, turn visitors into customers, clicks into conversions, and first-time buyers into loyal customers.
Mason Interactive is a Performance Marketing Agency providing SEO, Paid Social, Paid Search, Creative, Social Media, and Email marketing services. We tie channels and tactics together into a seamless customer journey. And optimize the journey for maximum performance.
Our approach is simple yet strategic. Build a great digital experience for your target audience. Then, turn visitors into customers, clicks into conversions, and first-time buyers into loyal customers.