9:30 - 10:00 AM
Check-in and Refreshments
10:00 - 10:15 AM
Introductory Remarks
Brook Llewellyn Shepard, Mason Interactive
10:15 - 11:15 AM
Google Keynote: Future Trends in Higher Education Marketing
Stephanie Schmitt, Google
11:15 AM - 12:00 PM
Looking Beyond the Lead and Switching Focus on Quality Over Quantity
Adrian Padron, Mason Interactive
12:00 - 12:30 PM
Lunch
12:30 - 12:45 PM
Quiz and Giveaways
12:45 - 1:15 PM
Power of Video: Create and Use Authentic Content to Engage Students
Kiana Sinclair, Google
1:15 - 2:00 PM
Transform Your Team Into a World-Class Marketing Engine with Best Practices from Corporate Environment
Dan Vinh, Culinary Institute of America
2:00 - 3:00 PM
Q&A
Google HQ
85 10th Ave, New York, NY 10011
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9:30 - 10:00 AM
Check-in and Coffee
10:00 - 10:15 AM
Introductory Remarks
Brook Llewellyn Shepard, Mason Interactive
10:15 - 11:15 AM
Google Keynote: Future Trends in Higher Education Marketing
Stephanie Schmitt, Google
11:15 AM - 12:00 PM
Looking Beyond the Lead and Switching Focus on Quality Over Quantity
Adrian Padron, Mason Interactive
12:00 - 12:30 PM
Lunch
12:30 - 12:45 PM
Quiz and Giveaways
12:45 - 1:15 PM
Power of Video: Create and Use Authentic Content to Engage Students
Ryan Ricci, Google
1:15 - 2:00 PM
Transform Your Team Into a World-Class Marketing Engine with Best Practices from Corporate Environment
Dan Vinh, Culinary Institute of America
2:00 - 3:00 PM
Q&A
Google HQ
85 10th Ave, New York, NY 10011