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"We hired Mason Interactive to be a strategic partner for us. They use data to help drive growth for our business and that's something we're really focused on as a direct to consumer brand."
Ashley Young, Co-founder
Stella Valle
Why Jewelry Brand Stella Valle
chose Mason Interactive
WATCH VIDEO
Cosmetics brand Wander Beauty increased sales by 4.4X
Wander Beauty partnered with Mason Interactive to develop a series of video ads showcasing some of the beauty line’s best features. The ads included application videos, as well as videos that showed the products being applied on different models with different skin tones.
The team created a Custom Audience of existing customers, and segmented this list based on interests, such as beauty products and accessories, cosmetics and online buyers. Ads were then developed and targeted to a series of lookalike audiences based on these Custom Audiences.
In addition, the ads targeted to a broad audience of women in the US aged 25–50, with interests in digital retailers, beauty and beauty accessories, fashion, and health and wellness.
The campaign enticed beauty fans and successfully drove online sales resulting in 4.4X increase in sales and 59% decrease in cost per sale in the first 2 months.
4.4X increase in sales
59% decrease in cost per sale
2.3X increase in conversion rate
Oral care brand RiseWell saw a 170% increase in ROAS
2.7X ROAS
55% decrease in CPA
6X increase in revenue
RiseWell, fast growing, yet new-to-the-market with little brand recognition and online presence, wanted to increase its brand profile and deliver solid growth through paid media. They needed an advertising strategy that would seamlessly integrate with the wider strategy and drive combined results with other components in the marketing mix.
After fully evaluating RiseWell’s historic performance, Mason Interactive started off with testing a variety of targeting segments, placements and ad formats in order to find the best-performing combinations and better understand the entire end-to-end customer journey. The quantifiable data and metrics empowered the team to gradually scale campaigns and make informed decisions on budget.
This multi-channel advertising plan focused on reaching users at every stage of the conversion funnel. It targeted users in two ways; social prospecting ads in conjunction with Google shopping campaigns drove brand awareness and new customer acquisition, whereas remarketing campaigns aimed at reaching users who already know RiseWell’s brand or products.
Throughout the partnership, Mason Interactive continuously monitored performance insights and advertising metrics and conducted audience & creative tests to determine what drove success as well as which tactics needed adjustment. Responsiveness to industry trends and changing consumer behavior was a critical part of the success, particularly on the verge of the COVID-19 outbreak when the team immediately pivoted ad copy and creatives. As a result, RiseWell exceeded their sales goals during the economic downturn with messaging that emphasized its domestically produced, all natural products.
"Mason is an incredible partner and has truly become an extension of our team! We love the people we work with and are consistently impressed with their diligence, dedication, and knowledge in the space."
Nicole Weiss,
Director of Integrated Marketing
Dagne Dover
Copyright 2021 Mason Interactive
Discover new growth opportunities to stay ahead of competition
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FREE COMPETITIVE MARKETING AUDIT
About Mason Interactive
During a 15-minute call we'll establish where you are today, and where you want your business to go.
We'll guide you through the analysis findings and a side-by-side comparison of your top competitors.
You'll get a custom plan that highlights which areas are working well and which areas could use some help.
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DISCOVERY CALL
COMPETITIVE ANALYSIS
SOLUTIONS & STRATEGY
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MARKETING ANALYSIS - 3 STEPS TO SUCCESS
MARKETING ANALYSIS - 3 STEPS TO SUCCESS
Mason Interactive is a Performance Marketing Agency providing SEO, Paid Social, Paid Search, Creative, Social Media, and Email marketing services. We tie channels and tactics together into a seamless customer journey. And optimize the journey for maximum performance.
Our approach is simple yet strategic. Build a great digital experience for your target audience. Then, turn visitors into customers, clicks into conversions, and first-time buyers into loyal customers.
Mason Interactive is a Performance Marketing Agency providing SEO, Paid Social, Paid Search, Creative, Social Media, and Email marketing services. We tie channels and tactics together into a seamless customer journey. And optimize the journey for maximum performance.
Our approach is simple yet strategic. Build a great digital experience for your target audience. Then, turn visitors into customers, clicks into conversions, and first-time buyers into loyal customers.